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COURSE DETAILS

Want to master the skills of Google Tagging? Well, avail our course and become an expert Google Tag Manager. Our Google Tag Manager Training program focuses on the basics and moves to the advanced layers to make you a master from scratch. Google Tag Manager (GTM) with Google Analytics training course also includes Facebook retargeting and event tracking.

What is Google Tag Manager?

This is the era of Digital Marketing. But to handle digital marketing efficiently, you need to have excellent data management skills. Irrespective of the size and type of your site, it is necessary to have a clear understanding of how people interact with the site. This can be done easily through Google Analytics. Using Analytics, you can easily have a lot of essential insights into the site. But then again, when using only Google Analytics, there will be limited information to extract. There are limitations that you can overcome through the use of Google tag Manager. Using Analytics in conjunction with Google Tag Manager can help you collect more information than ever.

Understanding Tags

Tags can be best described as code snippets added to the site for collecting data and information and then sending it to the third-party resources. Tags can be used for different purposes like conducting surveys, remarketing, generating heat maps, monitoring form submissions, scroll tracking, and tracking down the scenarios that led people to arrive at your site. Tags are used to monitor specific events like clicks on links, file downloads, and items being removed from the cart. You will observe sites using different tags. But then again, it requires a large amount of code to manage them. But with Google Tag Manager, things can be managed easily and in a more convenient way through a web-based simple interface. So, once you know Google Tag Manager, you will be able to edit, add, or even disable tags without the need to look at the source codes. Google Tag Manager can be used for managing different third parties tags like Bing Ads, Hotjar, Twitter, Crazy Egg, and many more. If you find a tag that does not have any template in the Google Tag Manager, it is possible to add custom code with this tool.

Syllabus : Google Tag Manager Certification Course in India

  • We will be guiding you towards a step by step training process to learn about Google Tag Manager with live website support to provide a better understanding of the scenario
  • You will also be learning different marketing tags and how to deploy them effectively, the event tracking part for your website using Google Analytics, Facebook, LinkedIn, Quora, and Google Ads
  • You will be introduced to advanced and latest concepts associated with the course
  • You will also develop better knowledge about tracking different activities on a website using the Google Tag Manager and Google Analytics.
  • We will introduce you to the basic as well as advanced level Facebook pixel marketing & Re-marketing
  • You will also be learning about YouTube video tracking using Google Analytics and Google Tag Manager

Basic Requirements

A stable internet connection, a PC, and basic knowledge on computer and internet

How the course will operate (The course description)?

In this course, you will learn the following with step-by-step videos
  • You will Learn basics to Most Advanced Google tag manager with a live website New Account creation for Google Tag Manager, Google Analytics and connecting them using specific tags
  • Testing and Troubleshooting with GTM on our website
  • Custom messages on specific web pages and conditions
  • Advanced concepts of google tag manager
  • Google Tag Manager used for Enhanced E-commerce
  • GTM with Facebook pixels, marketing & Re-marketing
  • Social media & Wikipedia tracking using a google tag manager
  • LinkedIn Marketing using a google tag manager
  • Quora Marketing using a google tag manager
  • Tracking of all events in Google analytics using a google tag manager
  • Copy text tracking using a google tag manager
  • Google ads Marketing & remarketing with the help of google tag manager
  • Google tag manager with Shopify and its limitations

Who all can avail of this course?

Practically anyone can avail of this course. However, some will find it even more helpful when availing this course like business owners, digital marketers, SEO professionals, and web developers.
Once you subscribe, we will send you download link for Course Contents on Weekly Basis and you can watch Videos through eLearning App. We can also courier you DVD within India.
Oh! We’re in 21st Century. You can make Online Payment HERE through Debit Cards, Credit Cards or Net-Banking. Alternatively you can also Deposit Cash, Cheque or NEFT to our State Bank of India Account given below. After payment, you have to send scanned copy of Bank Receipt with your details to info@ohmdigitallearning.com
What is this course all about? How would you benefit from this course? Well, this digital marketing course provides an in-depth knowledge of the major digital marketing domains (eight in total). Along with that, it also includes different virtual simulations and real-world projects to let the students achieve some domain experience. This advanced digital marketing course lets the student get exposed to different digital marketing tools, mimic pro simulations, and extensive real-life projects to make them become experts in the field. Once you complete this certification course properly, you will be awarded the Master’s certification that will make you a digital marketing specialist. Using this certification, you will be able to apply for different job opportunities associated with digital marketing.
There are wide ranges of disciplines that Digital Marketing encompasses. This advanced digital marketing course will help you to understand the fundamentals, as well as advanced strategies of digital marketing (all the domains and modules) and also, will let you acquire the tricks on optimization for each of these. With our course, you will be able to understand in detail all the necessary digital marketing functions like paid marketing, inbound marketing, web analytics, and social media marketing. Once you finish the course, you will be an expert in managing, planning, and executing different kinds of integrated multiple channel campaigns. You will be confident enough to lead a team of digital marketing experts and take necessary initiatives for your organization.
This course is for anyone with a graduation degree from any stream. Anyone looking to move towards digital marketing can consider availing of this course. This course is essential for those who want to make it big in the digital marketing domain. Here is a list of professionals who can benefit tremendously from this training program:
  • Marketing or Sales Professionals
  • Marketing Managers
  • Entrepreneurs or Business Owners
  • Marketing Consultant
  • Management, Engineering, Business, or Communication Graduates
  • Digital Marketing Specialists
Going by the present-day market demand, the average salary of a digital marketing executive can be somewhere in the range of 40,000 -80,000 INR per month.
OMCP stands for Online Marketing Certified Professional. The OMCP Certification is regarded as the best certification for digital marketing professionals. A person awarded this certificate denotes his/her expertise in online marketing areas, the best practices, and working knowledge on the domain. To achieve this certificate, a person needs to complete the digital marketing course and undergo the industrial training sessions successfully. The digital marketing training program from our institute is designed by the best in the industry in the form of renowned authors, educators, marketing leaders, and marketing experts. If you want to pursue the OMCP certification, we are the best option to avail. We are transparent in what we offer and ensure that the candidates get the best exposure to the domain through expert minds and suitable training procedures.
Once you complete our digital marketing course successfully, we will provide you with the opportunity to appear for the OMCP certification exam. You will be entitled to take the exam anytime within 1 year from the day you complete the course with us. However, you need to apply for the OMCP certification exam within 12 months from the day of eligibility. The exam is organized digitally. Once you have participated in the exam and completed it successfully, wait for the results. With a detailed training from us, we are 100% sanguine of your cracking the OMCP certification at the first attempt.
Once you become a digital marketing specialist, you are taking long strides into a world of responsibilities. An OMCP certified digital marketing specialist will be capable of handling different digital marketing roles with ease. Once you take our advanced digital marketing training course, you will be able to master different domains associated with this field. The role of one such professional is primarily targeted towards promoting products, building traffic on a branded website, increasing brand awareness, generate product interest among prospects, acquiring new leads, and creating better product visibility among targeted audiences.

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