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Google Analytics is responsible for measuring the performance of a website. It tracks and reports the quantity and quality of traffic a website receives. Google Analytics is an essential web marketing tool, or better to say, a tool to measure the performance of a website. Want to learn Google analytics? Well, we have both the beginner’s course as well as the advanced course available. Upon successful completion of these courses, the candidates will be awarded certificates.

Google Analytics Course for Beginners

This beginner’s course introduces the students with the basics of Google Analytics. It guides students on creating an account, setting up data filters, and implementing tracking codes. Students will be introduced to the different ways of navigating the interface of Analytics and generating reports and ways to set up shortcuts and dashboards. This course will also demonstrate different ways to analyze basic acquisition, behavior, and audience reports while setting up a campaign and goals tracking scenarios.

Syllabus : Google Analytics Certification Course in India

Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

Unit 1: Introducing Google Analytics

  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reports

  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: How to measure Custom Campaigns
  • Lesson 2: Tracking campaigns with the URL Builder
  • Lesson 3: Use Goals to measure business objectives
  • Lesson 4: How to measure Google Ads campaigns
  • Lesson 5: Course review and next steps

Google Analytics Advanced Level Course

The advanced level course is designed for experts in digital marketing and those who have the basic knowledge of internet marketing and web development. The advanced level course allows the candidates to learn different advanced features like ways to use the configurations in Analytics. It allows the candidates to learn about custom dimensions, event tracking, and custom metrics and ways to collect data specific to one’s business needs. This course intends to explore different advanced techniques associated with analytics like audience reports, custom reports, channel reports, segmentation, and different marketing strategies like dynamic remarketing that reflects on ads being shown to customers visiting the site.

Unit 1: Data Collection and Processing

  • Lesson 1: Google Analytics data collection
  • Lesson 2: Categorizing into users and sessions
  • Lesson 3: Applying configuration settings
  • Lesson 4: Storing data and generating reports
  • Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration

  • Lesson 1: Organize your Analytics account
  • Lesson 2: Set up advanced filters on views
  • Lesson 3: Create your Custom Dimensions
  • Lesson 4: Create your Custom Metrics
  • Lesson 5: Understand user behavior with Event Tracking
  • Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques

  • Lesson 1: Segment data for insight
  • Lesson 2: Analyze data by channel
  • Lesson 3: Analyze data by audience
  • Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools

  • Lesson 1: Introduction to remarketing
  • Lesson 2: Better targeting with Dynamic Remarketing
  • Lesson 3: Course Summary

Google Analytics for Power Users

Google Analytics for Power Users is practically for those who have already acquired some quality knowledge on the subject and want to push themselves further deep into this domain. Those who are well versed with different features of Analytics will be the ideal candidates for this course. Once you enroll in this course, you will be able to learn and practice different techniques used to compare users, customizing channels to improve action taking ability, analyzing value-added traffic sources, improving e-commerce performance, and identifying top-performing content on the site. But before enrolling for his course, you need to complete the beginners and advanced levels successfully.

Unit 1: Understand users

  • Lesson 1: Course Intro
  • Lesson 2: Which users are converting and which aren't?
  • Lesson 3: How can you see which platforms to develop or optimize for?

Unit 2: Attract high-value traffic

  • Lesson 1: Which traffic sources bring in the most value?
  • Lesson 2: How can you customize your channels for increased actionability?
  • Lesson 3: When should you send your newsletter emails?

Unit 3: Improve site engagement

  • Lesson 1: What KPIs should you use for your content site?
  • Lesson 2: Which pages are helping conversions?

Unit 4: Improve product performance

  • Lesson 1: How can you drive more product purchases?
  • Lesson 2: Which products are performing the best and worst on your site?
  • Lesson 3: Where are people dropping out of your checkout process?
  • Lesson 4: Course Summary

The Certification exam

The exam is held online. You cannot pause the exam. The total time assigned to finish the exam is 90 minutes. There are a total of 70 multiple choice questions to answer. You have to score a minimum of 80% to pass the exam and achieve the certificate from Google.
Once you subscribe, we will send you download link for Course Contents on Weekly Basis and you can watch Videos through eLearning App. We can also courier you DVD within India.
Oh! We’re in 21st Century. You can make Online Payment HERE through Debit Cards, Credit Cards or Net-Banking. Alternatively you can also Deposit Cash, Cheque or NEFT to our State Bank of India Account given below. After payment, you have to send scanned copy of Bank Receipt with your details to info@ohmdigitallearning.com
What is this course all about? How would you benefit from this course? Well, this digital marketing course provides an in-depth knowledge of the major digital marketing domains (eight in total). Along with that, it also includes different virtual simulations and real-world projects to let the students achieve some domain experience. This advanced digital marketing course lets the student get exposed to different digital marketing tools, mimic pro simulations, and extensive real-life projects to make them become experts in the field. Once you complete this certification course properly, you will be awarded the Master’s certification that will make you a digital marketing specialist. Using this certification, you will be able to apply for different job opportunities associated with digital marketing.
There are wide ranges of disciplines that Digital Marketing encompasses. This advanced digital marketing course will help you to understand the fundamentals, as well as advanced strategies of digital marketing (all the domains and modules) and also, will let you acquire the tricks on optimization for each of these. With our course, you will be able to understand in detail all the necessary digital marketing functions like paid marketing, inbound marketing, web analytics, and social media marketing. Once you finish the course, you will be an expert in managing, planning, and executing different kinds of integrated multiple channel campaigns. You will be confident enough to lead a team of digital marketing experts and take necessary initiatives for your organization.
This course is for anyone with a graduation degree from any stream. Anyone looking to move towards digital marketing can consider availing of this course. This course is essential for those who want to make it big in the digital marketing domain. Here is a list of professionals who can benefit tremendously from this training program:
  • Marketing or Sales Professionals
  • Marketing Managers
  • Entrepreneurs or Business Owners
  • Marketing Consultant
  • Management, Engineering, Business, or Communication Graduates
  • Digital Marketing Specialists
Going by the present-day market demand, the average salary of a digital marketing executive can be somewhere in the range of 40,000 -80,000 INR per month.
OMCP stands for Online Marketing Certified Professional. The OMCP Certification is regarded as the best certification for digital marketing professionals. A person awarded this certificate denotes his/her expertise in online marketing areas, the best practices, and working knowledge on the domain. To achieve this certificate, a person needs to complete the digital marketing course and undergo the industrial training sessions successfully. The digital marketing training program from our institute is designed by the best in the industry in the form of renowned authors, educators, marketing leaders, and marketing experts. If you want to pursue the OMCP certification, we are the best option to avail. We are transparent in what we offer and ensure that the candidates get the best exposure to the domain through expert minds and suitable training procedures.
Once you complete our digital marketing course successfully, we will provide you with the opportunity to appear for the OMCP certification exam. You will be entitled to take the exam anytime within 1 year from the day you complete the course with us. However, you need to apply for the OMCP certification exam within 12 months from the day of eligibility. The exam is organized digitally. Once you have participated in the exam and completed it successfully, wait for the results. With a detailed training from us, we are 100% sanguine of your cracking the OMCP certification at the first attempt.
Once you become a digital marketing specialist, you are taking long strides into a world of responsibilities. An OMCP certified digital marketing specialist will be capable of handling different digital marketing roles with ease. Once you take our advanced digital marketing training course, you will be able to master different domains associated with this field. The role of one such professional is primarily targeted towards promoting products, building traffic on a branded website, increasing brand awareness, generate product interest among prospects, acquiring new leads, and creating better product visibility among targeted audiences.

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