Email Marketing Training Certification Course

COURSE DETAILS

Learn the traits of B2B through email marketing training programs. This training program will teach you different email marketing strategies to improve your online presence. Using email marketing, you will be able to improve your business potential beyond the limits. Your career will take off in a flurry, making things look positive for you and your business. Avail our training course and you will be introduced to different areas of email marketing management procedures. Right from segmentation to email deliverability, to contact management and email analyzing process, you shall be able to understand different strategies associated with email marketing and how they can benefit your business. You will be able to develop a trustworthy relationship with your contacts. Our email marketing training program ensures exposure to all those marketing strategies that have the potential to make a positive impact in your career, your business domain, to be precise.

The perfect plan – Starting the process

Email Machine – The Strategy
Email Frequency
Why People Don’t Buy
The Fuel – Value
Triggers in Email using 4Ps
Sequence of Email Triggers
Email Example – Topic
Email Example – Company Introduction
Email Example – Product and Service
Email Example – Secondary Value
Email Example – Fear for Action
Email Example – Regret for scarcity
Email Example – Ask for Sales
Email Example – Reinforcement
Email Example – Offers Announcements
Email Example – Cross Sales
Email Example – Re-Engagement
Email Example – Buyer vs Consumer

Email Marketing Tools and Software

Email Software and Tools
Email Software Analysis
Selecting Email Software
Importing Email Lists
Practical on 3 Software for Lists
Custom Fields
Double Opt-IN
Lead or Contact Fields
Content First
Sending Email Campaign
Sending HTML Email Campaign
Sending Mobile Responsive Email
Email Open Rate
Email Click Through Rate
Email A/B Testing
Variant Case Study
Segmentation Strategy
List Segmentation and Campaign

What happens once you complete this course successfully?

Once you complete this training program successfully, you will be awarded a certificate, tagging you as a ‘Certified Email Marketer’.
You will be able to master the different strategies and fundamentals of basic as well as advanced email marketing
You will be eligible to use our free email marketing tool and apply your knowledge accordingly
Become a trusted force in the digital marketing domain, an expert in managing different email marketing strategies

Email Marketing Certification Course in Hindi covers 40+ Video Tutorials and generally takes 1 to 2 months to complete the entire syllabus.

How will I Get Training?

Once you subscribe, we will send you download link for Course Contents on Weekly Basis and you can watch Videos through eLearning App. We can also courier you DVD within India.

How can I Pay Training Fees?

Oh! We’re in 21st Century. You can make Online Payment HERE through Debit Cards, Credit Cards or Net-Banking. Alternatively you can also Deposit Cash, Cheque or NEFT to our State Bank of India Account given below. After payment, you have to send scanned copy of Bank Receipt with your details to info@ohmdigitallearning.com

Understanding Email Marketing

The modern era finds an endless number of ways to communicate, emails being one of them. For those who want to advertise their brands and businesses, email marketing is considered an extremely crucial inbound option to make things look brighter. Email Marketing is largely an inbound strategy and once you understand it, things will look prosperous for your business. This first lesson will introduce you to the basics of Email Marketing and how you may benefit from the same. In this lesson, you will learn the importance of this marketing approach and steps to develop a highly effective email marketing strategy for business growth.

Contact Management and Segmentation

How would you offer value to your contacts? Well, you need to simply focus on their needs. Develop a per understanding of their requirements, their likes and dislikes, and what they are craving for. Once you get to know these, developing a proper business strategy that will benefit your growth factor, will become a lot easier. This lesson focuses on effective ways to communicate and manage contacts. It also discusses the different types of segmentation strategies that can help you in creating meaningful conversations with associated people and sending contextual content in emails.

Sending the email

You may find this amusing; what’s there to learn about email sending. Well, it is not only about sending the email; what matters most is sending the right email to the right person. Once you do that, you stand a chance of converting your leads to potential customers. When it comes to business marketing emails, the body of the mail needs to be highly contextual. This will ensure that you are valuing your audience and offering them meaningful options that may help them in the process. It helps in developing relationships with the audience. Also, the words being chosen to form the email message is crucial for the part. How you approach through the words helps a lot in deciding the way your relationship will be formed. It helps in developing trust and adding value to your relationship with the reader.

Forming the email content

It is not only about sending an email. As we discussed in the above point, sending the email to the right audience is necessary. At the same time, it becomes equally important to manage the content of the mail properly. The right content will help in building trust while developing a perfect relationship with the audience. What kind of words and phrases to use, where to put a limit, the overall length of the mail, the kind of components to use, all these matters a lot more. Remember, marketing emails should have a contextual message and unless you manage to maintain the part, chances of gaining acceptance will be lesser than expected. Our experts will guide you towards forming the perfect body of the email and how to achieve success.

Who can benefit from this course?

This training program is beneficial for all those who are into business marketing and management. Sending emails related to business services and products is a part of the corporate proceedings these days. Once you complete this training program, you will be well versed in different styles for writing emails. Sending emails for marketing awareness and product sales become easier. You can be an SEO professional, business management executive, public relations officer, or even a marketing authority, this training program will benefit you.